Lecture: Introduction to the Music Industry
Presented by Dr. Dan Sipes
This session offers tuba and euphonium students an overview of the music industry and the many ways musicians can build careers within it. Designed as an introduction, the lecture highlights practical areas of knowledge that support professional development for young performers and educators.
Topics include the structure of the music industry, career paths available to low brass players, and the skills that are important for success in today’s diverse musical landscape. Students will learn about opportunities in performance, teaching, arranging, and arts administration, as well as freelance and entrepreneurial work. The session also touches on essential business skills such as networking, contracts, self-promotion, and the use of digital platforms.
Special attention is given to how tuba and euphonium players can apply these concepts to their own development. While the lecture addresses the broader field of music, examples and discussion are drawn from the low brass community. Students are encouraged to think about how their ensemble experiences, solo work, and academic studies connect with professional opportunities after graduation.
The goal of this introduction is not to provide all the answers but to help students begin asking the right questions about their futures in music. By gaining a clearer sense of the industry’s many parts, students can better plan their studies, seek out opportunities, and develop the skills necessary for a career that combines artistry with practical understanding.
This lecture is designed to prepare students for both performance and professional life beyond the university.


